10 Essentials Every Business Website Needs

As a Website Designer and Developer, I get asked by my clients what essentials they should have on their business website. So I’ve decided to write a list summarizing what businesses need to consider when creating or updating their site.

A lot of time and money gets spent encouraging potential clients to visit your website. Unfortunately, if your site falls short and doesn’t generate many conversions, your efforts spent on marketing get wasted. You want to make sure that your website closes the deal and secures you a new customer.

Don’t fear! If you’re looking to create a website for your business, upgrade your existing site or start an ecommerce store, implement these 10 strategies to give your company the best chance of website conversions.

 

1. Mobile & Tablet Friendly

Studies have shown that currently 51% of an adult’s digital usage is on mobiles. Most of social media usage is also done on mobiles, so if you’re driving traffic through your social media accounts, that traffic will be mostly mobile visitors.

With these statistics, it’s so important to offer your customers a positive mobile experience, by making sure your website is user friendly on all devices. If visitors find it difficult to get the information they need, they will quickly leave your website.

An example of this is the Coles website. The image below shows how the website design and functionality adapts differently to each device.

 

2. Social Media Icon Links

Social media accounts have many positive effects on your brand. They give you more credibility as an established business. You also become more relatable by giving your business a voice, and allowing your customers to interact with you.

That’s why it’s important to link those social media accounts to your website. Instead of your customer leaving your site, by clicking on the social links, they continue to explore your business through another avenue.

This example is from the fashion brand Sportsgirl website. Here you can see that they have integrated their social media links into their footer, and personalised them by styling the icons in their brand colours.

 

3. Call-to-Action (CTA)

Use a CTA to prompt your visitors to take action now, rather than thinking about it. The best CTA is a luring statement that implies no risk and no obligation for the customer. Examples of CTAs are “Talk to us”, “Download your free eBook” or “Sign up now”.

The “Check out with PayPal” button used on many online shops, is an extremely strong CTA. It doesn’t simply just say “PayPal”, but encourages the user to choose PayPal with persuasive language.

 

4. Google Analytics

Google Analytics allows you to analyse your website traffic. There are many great usages of this information. You can measure the results of your marketing campaigns to see the growth of your website traffic. Also, by monitoring the usage behaviours on certain pages of your website, you can adjust the pages that perform lower. You can test out different landing pages and compare which ones showed better results, and continue to implement the strategies that prove to work best for your website.

 

5. Testimonials or Case Studies

Testimonials and Case Studies build up your credibility. They act as evidence and proof of what you are offering. A well-known company’s logo on your list of clients goes a long way! Potential customers will also find your testimonials more relatable than other hard selling content.

 

6. A Kickass Design

Great website design gives off an awesome first impression. A messy and confusing website will imply that your company is too. Your design shows the image and personality of your brand.

However, design isn’t just about having a great looking website, it’s also about implementing marketing strategies through design. High quality website designers specialize in design techniques to best present your information and get your message across in the most effective way possible.

The below image is a design I created for a client’s website, Advance4. The strategy behind the design was to create a clean and professional image, while evoking feel-good, light-hearted emotions, through entertaining illustrations. To view the full website, visit advance4.com.au.

 

7. Contact Form

Contact forms are a convenient way for your customers to contact you. They also have the power to allow you to gather more information from your customers than you would get in a regular email. You can specifically ask for certain pieces of information that they would not know to provide you otherwise.

 

8. High Quality Images

A picture is worth a thousand words. If you don’t have high quality photos, purchase stock photos, or get a professional photographer to take photos of your products or work place. Especially when it comes to ecommerce stores, you want the photos of your products to draw your customers in. A low quality photo isn’t going to have the same selling impact, and takes away from your professional image.

 

9. User Friendly Navigation

Your website menu should be simple to find, and not hidden away in an elaborate design. It should be easy to scan, navigate and operate, allowing your users to effortlessly find information.

 

10. Current & Relevant Content

Make sure your content is current and your information is up to date. If a website hasn’t been updated in 2 years, it’s obvious, and the website appears neglected. You also want people to have a reason to re-visit your website. Post articles and fresh information to keep them coming back for a look.

For my clients, I implement a Content Management System (CMS) for them, on their website. This allows them to easily add or update their content themselves, through an easy online system.

 

At Betsee Creative, we implement all these strategies into the websites that we build for our clients. If you’re looking for a new website, or to update your existing site, give me a call for a chat. For further information about our website services, you can also visit betsee.com.au/websites.

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sari@betsee.com.au
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